Everything about the Italian bike manufacturer, including tips for the Bianchi outlet.
We would argue that there isn't a heart from the cycling community that doesn't beat faster at the sight of this color: Bianchi's turquoise blue "Celeste" has become an icon of Italian cycling and passion for the two-wheeler. For over 130 years, the manufacturer has been shaping bicycle culture with the always right pinch of "Italianità ". We take you on a little journey into the past, when today it's called: Clear the road for Bianchi.
Edoardo Bianchi was just 20 years old when he opened his own workshop in Milan in 1885. In the beginning, only a few bicycles were stacked up next to hardware of all kinds, but by 1899 at the latest, Edoardo's "Officina Mechanica" was fully dedicated to the cycling and a Bianchi bike wins the Grand Prix de Paris in the same year. Another ten years later, Bianchi has 400 employees and is the official bicycle manufacturer of the Italian royal family.
Today, this first Grand Prix win is followed by countless cycling winners in the turquoise Bianchi jersey: Mario Cipollini, Jan Ullrich, Julien Absalon, Lars Boom. The legendary Fausto Coppi wins the Giro d'Italia in 1947, the Tour de France in 1949 and becomes an Italian national hero. 49 years later, Marco Pantani takes the trophy of the Giro and the Tour de France in one go - on his Celeste aluminum bike.
Bianchi is Celeste, Celeste is Bianchi. Some say the turquoise hue was meant to capture the Milanese sky above the Bianchi factory, but many legends surround the color. One says that Edoardo was giving cycling lessons to Italy's Queen Regina Margherita at the time, and built her a bike that would be the color of her highness' bright blue eyes. She was so delighted that she allowed him to use the Italian royal coat of arms in the Bianchi logo as a thank you. Some, however, consider this story to be too romantic; the color may simply have been one of the few that was continuously available at a good price on a paint market where black in particular was very much in demand, and therefore offered itself. Where exactly the color comes from ultimately remains open, but it is certain that hardly any brand element is a more concentrated symbol of tradition, quality and magic than Bianchi's radiant turquoise.
Not only aesthetically Bianchi has enriched the cycling world, the brand is also at the forefront in terms of innovation.
During the First World War, the Italian mechanics dedicate themselves to the military and in this course invent the first full-suspension bicycle: in 1915, the mountain bike was born. It weighs 35kg, but it's there. And even if you wouldn't guess it, Bianchi still produces high-quality mountain bikes today, like the Methanol CV FS, which is a multiple MTB race winner and a premium cross-country full. It is equipped with Bianchi's groundbreaking CV technology.
This special carbon-composite is an innovative product from the Bianchi laboratory in Treviglio. In the "Countervail" process, layers of viscoelastic resin are embedded between the carbon fibers to produce high-quality carbon frames. Thus, the frame absorbs up to 80% of all vibrations during the ride, which promises more control and saves muscle energy.
Not for nothing is the Bianchi Lab a small innovation hub in the bike world. There, every bike is assembled by a single person, 3D design is used and even if the frames themselves are made in Taiwan, they are tested in Treviglio and thoroughly tested in every riding situation.
In 1986 there was an aero bike for Bianchi's C4 series, even before anyone other than Formula 1 developers were ever tinkering in wind tunnels. In 1996, one of the first racing bikes with disc brakes was built for Russian racer Evgeni Berzin. This was followed by a titanium road bike for Magnus Backstedt, a time trial bike for Pantani, the "pirate", another for Mario Cipollini's last Grand Tour... the list could go on and on.
And today? Bianchi offers the highest quality road bikes, gravel and mountain bikes, even e-bikes can be found in the range. Some of the modern icons are the aforementioned Methanol CV FS and also the Bianchi Oltre road bikes are no longer imaginable from the major competitions. The Italians do not disappoint even inexperienced bikers, the C-Sport or Spillo wheels are designed for urban everyday life and convince here too. Whether Triathlon, Endurance, Cyclocross, with or without motor, for forest or asphalt - Bianchi plays in everything in the first league with.
Edoardo wanted to build winning bikes at his Reparto Corse. 138 years later, he should be immensely proud.
If you are just looking for your new Bianchi bike, then take a look at the buycycle store we have many on offer. If you have any questions you can always contact our team we will be happy to help you with words and deeds. Until then, we wish you as always: Happy browsing, happy cycling (whether on a Bianchi bike or not)!